Caitlin Macleod

Business Expert
5 Articles

Caitlin Macleod is a business writer for Business2Community who specializes in trends, marketing, management, and growth. She loves to write articles that help business operators get inspired and reach their goals.

For the past 4 years, she has been a part of the team behind Hubspot's The Hustle, a business and tech newsletter with over 2.5 million subscribers. 

She has a master’s degree in media studies and has helped design and implement content strategies for several B2B startups.

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Latest Articles By Caitlin Macleod

How to Get Started in Freelance Digital Marketing in 2023

Freelance digital marketing has all the ingredients for a flexible, fulfilling, and lucrative career. It also makes a great…

Caitlin Macleod
6 mins ago
Business Success Stories

Learning From Elevator Pitch Examples – How to Write Your Own

Imagine you’re waiting to buy a cup of coffee and your dream investor or hiring manager gets in line…

Caitlin Macleod
December 1, 2023
Business Success Stories

Leverage Ratio: What Is it and How Is it Calculated?

Leverage ratio is a set of formulae that provide an indication of a business’s financial health. Debt can be…

Caitlin Macleod
November 1, 2023
Business Success Stories

How to Build a Robust Product Strategy With Examples in 2023

Having a robust product strategy is important for almost any kind of business. Given the ever-increasing competition, only the…

Caitlin Macleod
October 23, 2023
Business Success Stories

How To Start a Drop Servicing Business in 5 Simple Steps

Drop servicing has emerged as a popular business model in the modern day because of the tremendous growth of…

Caitlin Macleod
October 16, 2023
Business Success Stories

6 Impactful B2B Ecommerce Strategies You Need to Try

The right B2B ecommerce strategies can have a huge impact on the success of your business. Even small improvements…

Caitlin Macleod
October 9, 2023
B2B Marketing